Monday, May 25, 2020

Neoclassicism And Romanticism - 1209 Words

Neoclassicism and romanticism were both heavily influenced in the eighteenth and nineteenth century when it came to the poetry movement. The expression â€Å"Neoclassicism† came from the fact that they were interested in reviving classical forms of art, â€Å"classical† here referring to the art of the ancient Greeks and Romans. The â€Å"Romanticism† in art and literature was a hostile reaction against Neoclassicism, and it emphasizes inspiration, subjectivity, and has an emphasis on emotions and the authority of the individual. They are both in a different era and had different means to them. A particular reading that’s neoclassical is â€Å"On Being Brought from Africa to America† by Phillis Wheatley. It is a short poem about slavery with an African†¦show more content†¦And what I assume you shall assume, For every atom belonging to me as good belongs to you (Whitman 1312)†. The language is the language of a common man, it is the e veryday language nothing too fancy or hard to pronounce and easily understood. The poem was a free verse poem meaning it an open form of poetry it does not contain matter patterns, rhyme and/or musical pattern. It simply flows like he was having a conversation with someone about himself –limited first-person narrative. Romantic poems have a unique individual vision which was the main point in this piece, he is telling the truth about himself and his life. This reading I would consider it Neoclassicism is â€Å"202† by Emily Dickinson. This too is a short poem describes having faith in something and not giving up. She refers to â€Å"faith† as an intervention because people barely have it. I portrayed this as a neoclassical poem because it wasn’t a common man not because of the words but the meaning of the reading is not something you would understand from the first read is has a camouflage meaning to it â€Å"But Microscopes are prudent in an emergencyâ €  (Dickinson 1661). It also had the general truth that is relevant to all people rather than to express their personal point of view when she was referring to truth. Neoclassicism and romanticism were both a fan favorite by the readers. Both of these styles of writing are the complete opposite of each other, one had an unrestricted style ofShow MoreRelatedRomanticism versus Neoclassicism2775 Words   |  12 PagesNeoclassical and Romantic movements cover the period of 1750 to 1850. Neoclassicism showed life to be more rational than it really was. The Romantics favoured an interest in nature, picturesque, violent, sublime. Unlike Neo_classicism, which stood for the order, reason, tradition, society, intellect and formal diction, Romanticism allowed people to get away from the constrained rational views of life and concentrate on an emotional and sentimental side of humanity. In this movement the emphasis wasRead MoreEssay on Neoclassical Art Period vs Romanticism Art Period1046 Words   |  5 Pages  Period    Romanticism   Art   Period    RIWT   Task   1       Swinford,   Beth    8/23/2012                Neoclassical Art Period The Neoclassical art period overlapped with the 18th century Age of Enlightenment and continued into the early 19th century. Neoclassicism left almost no feature of visual culture untouched. This was regardless of the realistic and hypothetical connections to the classical tradition of Western art. Neoclassicism was viewed asRead MoreThe Death of Sardanapalus Analysis1188 Words   |  5 Pagespredominant. Romantic art was the complete opposite of Neoclassicism. Where neoclassical artists favoured strict forms, rules and reason and logic; Romantic artists strayed away from that form of painting and wanted to express individualism and personal emotions into their pieces. Eugene Delacroix’s The Death of Sardanapalus, as shown in Figure 1; embodies the feeling, emotions, and discord found in   romantic art, but also traces of neoclassicism can be noticed in the piece, but the overall paintingRead MoreRomanticism Vs. Romanticism : Modernism And Romanticism1050 Words   |  5 PagesEuropeans had adapted the Neoclassicism and Romanticism form of art belief, in order to find the answers that they were always looking for. Neoclassicism is the principal of logically viewing life in a mathematics and rational level, especially when it comes to solving worldly issues and it’s expressed through art and literature. However, Romanticism believe in the beauty of art, faith, and rely on intense emotions for judgement. Firstly, the society took on the Neoclassicism belief, which was a harsherRead MoreHave You Ever Admired A Sculpture? Did You Wonder Why It1041 Words   |  5 Pagessculptures were getting new styles added to them. Some of these styles were added in different periods including the Neoclassicism, Romanticism, and Realism periods. Neoclassicism, also known as the â€Å"classical period†, is when some of the best known sculptures were created. Neoclassicism is the revival of a classical style or treatment in art, literature, architecture, o r music. The Neoclassicism period lasted from about mid 1700s to the early 1800s. The Neoclassicist revival began in Rome then spread northwardsRead MoreNeoclassical Art Versus Romanticism Art1164 Words   |  5 Pagesprinciples of classical Rome. Therefore, neoclassical artists were commissioned to create paintings and sculptures that depicted inspirational scenes from Roman history. Even architecture and interior design began to reflect the neoclassical period† (Neoclassicism | Art Movement). Neoclassical art emphasized courage, order, solemnity, sacrifice, nationalism, and tradition. Neoclassical art is characterized by classical themes. Sometimes the subjects were placed in archaeological settings with people dressedRead MoreThe Neoclassical and Romantic Periods1114 Words   |  5 Pagesadministered by that God, and the obligation of men to virtue and piety. Beyond the natural religion of the Deists lay the more radical products of the application of reason to religion, skepticism, atheism, and materialism (Enlightenment, 2010). Neoclassicism emphasized the qualities of outline and linear design over those of color, atmosphere, and effects of light. Engravings of classical sculptures and Greek vase paintings clearly demonstrate this as seen in the outline illustrations made by the BritishRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artisticRead MoreThe Romantic Movement : The Influence Of The Romantic Era731 Words   |  3 PagesThe Romantic Era was well know for attributes such as the feelings of intense emotion, individuality, imagination, and an ardour for the natural realm. The Romantic Movement aimed to overthrow the ideas of logic and order that Neoclassicism, the era proceeding Romanticism, had stood for and replace them with emotion and spontaneity (Rueck). This newfound zest for emotion can be seen in the literary work of Percy Shelley, Ode to the West Wind (Graves 2). Shelley viewed feelings as being necessaryRead MoreThe Revolutionary Style Of Art1555 Words   |  7 Pagesdiscover how the human beings are looking every day for change and develop, and the art work as a mirror that reflect that change. Starting from Neoclassicism art which was a reaction to the Rococo art. To the Romanticism art that was a reaction to the Neoclassicism art, and reaching the Realism art which was a reaction to both Neoclassicism and Romanticism arts. All these art movements came as a reaction to the previous one, but that does not mean that the artist of the new art would reject the preceding

Friday, May 15, 2020

Effects of Globalization Globalization and the Effects on...

Globalization has affected every aspect of the business community in one way or another. Globalization in a simple sense is a business’s movement from one country to another. This is done for a number of reasons; amount of readily available resources, labor market, increased number of customers, and to ultimately become more profitable. There is a decisive advantage for a business to move overseas, but there are a number of drawbacks globalization creates on the local economy. When businesses become an international entity the home country experiences increased unemployment rates, the human resource department now has to manage across borders, prices of goods fluctuate, and forcing wages to decrease for unskilled workers and increase†¦show more content†¦The idea behind globalization is to increase the profits of the business. In many cases globalization has allowed various companies to lower their operating costs by employing a cheaper labor force, locating less costly materials, and taking advantage of less strict policies. History Many individuals correlate the term globalization with the recent expansion of many United States based companies to overseas locations. Globalization has actually been occurring for many hundreds of years. Looking back to the first explorers, they can be defined as the ones who started the movement. The world has been witnessing a globalization process at least for the last four centuries (Ates, 2008). Globalization still remains to be a phenomenon which nobody can agree on a clear definition. It has been responded to as a movement from one country to the next, an expansion into a foreign region to reap the benefits of untapped resources, or merely a location which offers a broader range of individuals to fill the needs of a business. No matter how it is defined or labeled, globalization has been occurring since modes of transportation have been available. When Christopher Columbus embarked on his journey to the new world, he was in search of a new region which had been untap ped by other explorers. Many early explorers were merely in search ofShow MoreRelatedGlobalization And The Global Migration903 Words   |  4 Pagesthe country. Globalization is the global economic integration of the global market. In recent time, there were many migrations because of the process of globalization. In order for us to understand the causes and the effects of these migrations, we need to understand the relationship between globalization and global migration. Globalization is the primary reason why global migration occurs. Globalization is the (process of integration and development in the global market.) Globalization is a majorRead MoreImpact Of Globalization On The Economy And Foreign Producers, Or Globalization1698 Words   |  7 Pagesreliant on the global economy and foreign producers, or globalization. Globalization, according to the Merriam-Webster dictionary, is â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets† (Merriam-Webster). Many people in the world see globalization as either being a blessing or a curse, and necessary or completely unnecessary. This paper will explain that globalization has both benefittedRead More The Disadvantages of Globalization1567 Words   |  7 Pages Globalization is a term that is difficult to define, as it covers many broad topics in the global arena. However, it can typically be attributed to the advancement of economic, social, and cultural interactions among the companies, citizens, organizations, and government s of nations; globalization also focuses on the interactions and integration of countries (The Levin Institute 2012). Many in the Western world promote globalization as a positive concept that allows growth and participation in aRead MoreGlobalization : The World Of Politics And The Human Population1648 Words   |  7 PagesGlobalization influences many aspects of human life, it is a process of change, the process of collaboration and integration among the people and businesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment dueRead MoreThe World s Economy Was Devastated1732 Words   |  7 Pagesthe western world’s economy was devastated. With the crash of the United States Wall Street, the realm drove into what is now known as the â€Å"Great Recession†. Its neighbour to the north, Canada also felt these affects as unemployment and poverty grew. After a decade of despair, the massive rise in government spending for the Second World War and the reductions in taxes, the economies returned to prosper. With decades of industrialization, population growth and surging economies, the Western WorldRead MoreImpact Of Globalization On The World Economy934 Words   |  4 Pagesâ€Å"Globalization refers to all those processes by which the people of the world are incorporated into a single world society, global society.† Definition by Martin AL brow, 1990, a British Sociologist. Globalization helps to under developed countries by increasing their economic. On the other side, researchers and experts are saying that, globalization helps in increasing gap between poor and rich people in all around the world. The impact of the globalization is so wide and board , it is difficultRead MoreDisadvantages Of Globalization794 Words   |  4 Pagesdo. Don’t we have enough labor? Yes, we do. So why are we using foreign labor for manufacturing products that will be sold in USA. Globalization is the way recourses, businesses are expanding globally. Globalization started to become real popular after World War 2, when small and large businesses started to grow and expand. Globalization, the word in the modern economy that can explain why companies expand globally and using foreign manufactures resources to make goods and services that will be soldRead MorePositive and Negative Effect of Globalization744 Words   |  3 PagesTopic: Discuss the positive and negative effects of globalization on the world today. The term globalization is the process of transformation of local phenomena into global ones. It is when different countries start to connect together as a whole, when people around the world are more linked to each other than ever before, when information and money flow more speedily and when goods and services produced in one part of the world are increasingly obtainable in all parts of the world. And it hasRead MorePositive Effects Of Globalization1361 Words   |  6 Pages Economic globalization refers to the â€Å"increasing interdependence of world economies† (Shangquan, 2000), as a result of free movement of goods, services, technology, capital, and information between countries and across borders. It is one of the three main areas of globalization; economic globalization moves at an increasingly fast pace as movement across borders progresses. While economic globalization has had many benefits and positive effects on both developed and under developed countries, itRead MoreHow Globalization Affects Developing Countries?1504 Words   |  7 PagesHow Globalization Affects Developed Countries The phenomenon of globalization began in a primitive form when humans first settled into different areas of the world; however, it has shown a rather steady and rapid progress in the recent times and has become an international dynamic which, due to technological advancements, has increased in speed and scale, so that countries in all five continents have been affected and engaged. What Is Globalization? Globalization is defined as a process which, based

Wednesday, May 6, 2020

Separating Charged Molecules For Identifying A Wide Range...

Cassandra Maddux CHE 451L-02 August 26, 2014 Electrophoresis Introduction Separating charged molecules is an important practice in Biochemistry for identifying a wide range of data fields. Separating molecules allows for information like size, binding affinity, and charge to be obtained.5 One technique that is used to separate charge molecules is gel electrophoresis. This technique forces the suspended charged molecules through a porous gel matrix by use of an electrical current that separates the molecules according to their physical properties, such as charge, size.1,2,3 It was first observed by Ferdinand Frederic Reuss in 1807. He observed that when an electrical current was applied, clay molecules in water would begin to migrate.6 Samples are placed in wells on the gel. A buffer is added, commonly salt water, to act as a conduit for the electrical current. As the electric current is applied, the samples begin to move through the gel depending on the contained molecule’s properties; positively charged particles will move towards the cathode and negatively charged particles will move to the anode.2 Compounds with greater charge or low mass will move through the gel matrix quicker and further. As the samples move, they create lanes of bands that can then be compared to a standard, also known at a ladder. The thickness of each band is indicates quantity of each compound contained in the sample. The height of each band shows the size of each molecule in the sample.4Show MoreRelatedSexually Transmitted Diseases35655 Words   |  143 Pagesmethod consists of the collection of data through observation and experimentation, and the formulation and testing of hypotheses.Scientific researchers propose hypotheses as explanations of phenomena, and design experimentalstudies to test these hypotheses. Steps in the Scientific Method 1. Define the question 2. Gather information and resources (observe) 3. Form hypothesis 4. Perform experiment and collect data 5. Analyze data 6. Interpret data and draw conclusions that serveRead MoreCase Study148348 Words   |  594 PagesLimited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been assertedRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesstrategies and planning for the future in the wake of a global shock. Amazon (A) – long term planning of a successful dot.com. Jordan – the challenge of building capabilities for success in Formula 1. Shefï ¬ eld Theatres – strategy formulation for a wide audience of public and commercial stakeholders. Fisons – disastrous consequences of stakeholder management. Iona – Mission-driven strategy and stakeholder management. HomeCo – wrestling with governance and strategy in the boar droom; a role play. BMWRead MoreDeveloping Management Skills404131 Words   |  1617 Pagestheir products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Whetten, David A. (David Allred) Developing management skills /David A. Whetten, Kim S. Cameron.—8th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-13-612100-8 1. Management—-Study and teaching. 2. Management—Problems, exercises

Tuesday, May 5, 2020

Communication External And Internal

Question: Discuss about theCommunication for External And Internal. Answer: Introduction The following report is the critical analytical study of use of Social Media as a tool for establishing external and internal communication in a hotel management system. The modern age is marked for the development and usage of social media as a source of communication. According to Osterrieder (2013), the influence and effect of social media over the tourism and hotel industry is noteworthy. In this report the good and bad effects of social media on the communication process in the hotel have been critically analyzed with reference to different authors and writers. Different social media tools like Facebook, Twitter Instagram and different social websites like Tripadvisor, Make-my-trip can act both for promotion and communication processes. Discussion The 21st century had been marked by the astonishing development of social media as a platform for internal and external communication. Recent studies by Kim, Lim Brymer (2015), have shown that the hotel industry has seen a remarkable growth due to the extensive promotion in Social Medias. There has been an overwhelming response from the customer with the help of communication and authorization of guest involvement that has provided new opportunities for progress. Thompson (2013), has different views on the usage of the social site for communication. He states that for applying the Social Medias for communication, it is necessary for understanding the fundamental goal that is required to achieve in the hotel management. Lee Oh, (2013) have said that in hotel administration requires proper management of staffs and clients that can be achieved only by use of effective internal communication. The hotel managers require effective communication with his superiors, subordinates, and peers. The employees at the hotel long to achieve and do the work efficiently, but in the absence of proper understanding of the expectations and goals set by the ownership. But Radovic (2015), defines the most effective way to communicate goals to the employees at the work is by making them involve in the development of the motives for the hotel organization. The hotel management team has developed the ability to the communication of the process and more significantly the reason for the process that has been undertaken. They have formed innovative and constant modulation in the effective communication process. Authors like Hoefnagels Bloemer, (2014) have stated that the hotel management process requires communication level with its client too from the perspective of hotel managers. The Internet can be used as the most effective communication tool. Many times it is seen that the website of the hotels acts as the communication tool with the customers. The website is updated with the comment and review section by the customers where they can provide their views regarding the hotel or suggest something for improvement. According to Chang, Kuo, Hsu, Cheng (2014), the website acts as the platform for the first introduction to the customers. It helps in establishing communication with the customers by stating the favorable factors or benefits of selecting their hotel. The social media tools for holiday destination selection like TripAdvisor, MakeMyTrip, etc. also serve a significant role for establishing communication between the hotel owners and the customers. On the other hand Sarjanoja, Isomursu Hakkila, (2013) have explained that Facebook, Myspace can be used as a promotion platform as well as for comm unication process. Hotel managers require more of operational and marketing task nowadays which can be ensured only by using effective communication by these social sites. According to Quirke, (2012), the ways for improving the internal communication in a hotel environment can be classified in five ways like; accessing the knowledge base for the Employees, increasing the transparency in the communication, initiating workshops for the employees, enacting the BYOD policy in the hotel culture and operating the platforms for mobile messaging. The quantity of data available about the client and hotel plans is extensive. Therefore the employees must be acquainted with the effective knowledge of communication for properly completing the job. For that Jani Han (2013), state that the hotel management system must install a communication system for channelizing the information such as; onboarding initiatives, info about the guests staying in the hotel and health and safety data. Sharing the sales figure, goals of the hotel and reasons behind the management decisions with the staffs and employees not only result in the growth of trust and engagement with them but also roots good communication process between the employees and higher authority in the hotel. The various and regular workshops can be helpful for providing the necessary reinforcement practices in the hotel culture. These workshops can be useful for establishing effective communication with the employees as it provides them a platform for speaking out their problems and ideas. But Cheong, Ling, Teh (2014), have focused on the idea that the current age is the age of Smartphone and people have become acquainted and addicted to the usage of Smartphone in every sphere of life. If the hotel starts the BYOD policy, it will encourage more employees to access the necessary information at any instant of time. BYOD can be helpful in easing the work and establishing the effective communication. The new communication tools provide ease of flexible, safe and operative messaging between the management and hotel staffs. It helps in segmentation and fast notification to the employees by deliver ing the message within a short time. The email, push notifications, and messaging services help in establishing the effective communication. It helps in engaging the employees for increasing the communication. Allen (2016), have classified the formal communication in hotel occur in four different forms. Downward communication is the form of the communication process in which the superiors declare the instructions, orders and other works using the emails, memorandums, bulletins, etc. Upward is the process in which the subordinate reports work related matters to their immediate superiors either in written or verbal form. Navarro, Garzon, Roig-Tierno (2015), have contradicted it for the communication stages in the hotel with respect to the communication process. The hotel owner and higher authority who determines the goals of the hotel is the sender. The plan and schemes for marketing and attaining the end goal could be termed as the message. This message (plan and schemes) are given the form of deals and offer which is similar to encoding. The channel for communication in the hotel structure is the meetings that happen at regular interval. Tuten, Solomon (2014), have shown that various pla tforms like LinkedIn, Twitter and YouTube serve not only the purpose of marketing but also online functionality and monitoring purposes. These sites can be used for interaction with the customers in all the three phases of experience; before, during and after vacations. Rubin, Prizant, Laurent Wetherby (2013), have stated Social Communication process has played a significant role in the management process and attaining the managerial goals. Social media communication has facilitated the direct customer communication with low cost expenditure. As stated by Park et al., (2012), direct communication acts as a two-way communication process between the customers and hotel authority. It helps in promoting the honesty and transparency. On the other hand, Bartlett, Reffin, Rumball Williamson (2014), have stated the argument that the growth of use of social media can also be misleading. Virtual communication lacks the tangible form that was mainly seen in the traditional form of communication. Apart from it, Social Medias communication has greatly opted for marketing and advertising. Fuchs, (2013) has views against the use of Social Medias for communication in Hotel Industry because of the lack of real communication form and no scope for face to face meeti ng. Roebuck, Siha, Bell, (2013) have expressed the main advantage of utilizing the social sites for communication as the cost factor. Most of the social sites are free of cost. Thus it provides easy communication without any expense. The creation of a profile for hotel and posting the information is simple and interactive. On the other hand, Goh, Heng Lin (2013), have contradicted this cost effective method of communication with the security issues on these sites. The profile requires filling up of details on these sites. There is a possibility that these details can be utilized in a wrong way. Rapp, Beitelspacher, Grewal Hughes (2013), have expressed that by using Social Sites for communication in the hotel provides the advantage of achieving the target and attracting the customers for voluntarily joining or in the Twitter sense following the link. The attractiveness of the social site and ease of communication can result in customers wanting the information about the hotel. In contradiction, Wu et al., (2015), have ideas that the communication storage on these social sites is volatile in nature. It is available for only a short time because with newer post and messages, and the older messages get shifted. Stajner et al., (2013), have stated that the communication using social sites spreads automatically with the passage of time. The social sites have options like pay-per-click that encourages customers to spread the news with their known persons. It helps in expanding the reach of the people for the particular hotel information. Tuten, Angermeier (2013), have pointed th at these social sites can be used for creating a bad image of the hotel as well. It is possible that faults and false news of the hotel can also be spread using these social sites. According to Duhe Wright (2013), communication in social media can be used in two prime ways for hotel communication context. The commonly studied part for communication is the usage of social communication tools for establishing effective communication with external bodies like; guests, service suppliers, and the public. However, He Yan, (2013) have stated that the customer blogs available for the hotel guests require keeping under control and supervision. Proper investigation is necessary specifically for the communication process in which Social Medias are used. Ru-Chu, (2013) has explained the benefits of using Facebook as Social Media for establishing the communication. Three simple steps are required to be done for establishing the communication. At first, a creative page for the hotel should be made, and the guest and followers should be added to the page. Now the wall would serve as the communication platform for the guests and establish the external communication. On the other hand, Ahmed, Abed, Hassoon, Ahmed, (2016) have pointed out the process of utilizing the Instagram as the communication tool for the hotel. It is a trending fashion for communication used in a social site. The hashtags and pictures of the hotel can be used with the comment section for effective communication. However, according to Lasorsa, Lewis Holton (2012), twitter has the most number of people, and even celebrities use it. Therefore, it can be used for effective communication. Adding the link of the hotel's website in the trending section with GPS availabili ty allows the hotel managers to communicate with people on a large scale and making them aware of the happening in the hotel. Wrench, (2013) has classified the strategies of external communication using social media as per the requirement of each step. The first step deals with auditing the current communication tools along with their drawbacks and advantages. The second step requires measuring the options that could be used for gaining the drawbacks of the existing situation. The last step is the implementation of the communication tools developed. Ding et al., (2012), contradict the idea for implementing the new tools because it would require buying new technology and hiring new people for dealing with the new communication tools. There is the costing factor that would act as negative point for the implementation of the new communication tool. According to Muhic Lundberg, (2016) the strategies that are required for implementing the external communication using social medias consists of creating awareness among the hotel guests and clients for utilizing the social media for checking about the hotel and communicating with the authorities. The system required for gathering the perception and knowledge of the employees who would promote social media communication to the customers. On the contrary, Shimp Andrews, (2012) have put the focus on developing the plan for the promotion of communication using social Medias in the hotel management. Conclusion The report is a critical analysis of social media tools that helps in understanding the role of social media as a communication tool in hotel system. The social media can be used effectively for communication both internally and externally. The plan developed should convey the message clearly too all its clients and service providers for establishing the effective communication. The essay above has developed communication process using Social Medias in the hotel administration for effective management and communication between the hotel mangers and clients. On the other hand, there is a probability of misusing the social media for creating bad impression for the hotel. Therefore it is necessary to use the Social Medias effectively for communication along with security measures. References Ahmed, A. M., Abed, H. N., Hassoon, N. H., Ahmed, A. L. (2016). The Impact of Digital Communication on Social Networks: A Review. Allen, M. (2016). Transformational Organizational Change, Reinforcing Structures, and Formal Communication. InStrategic Communication for Sustainable Organizations(pp. 139-188). Springer International Publishing. Bartlett, J., Reffin, J., Rumball, N., Williamson, S. (2014). Anti-social media.Demos, 1-51. Chang, K. C., Kuo, N. T., Hsu, C. L., Cheng, Y. S. (2014). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators.International Journal of Innovation, Management and Technology,5(4), 255. Cheong, S. N., Ling, H. C., Teh, P. L. (2014). Secure encrypted steganography graphical password scheme for near field communication smartphone access control system.Expert Systems with Applications,41(7), 3561-3568. Ding, Q., Katenka, N., Barford, P., Kolaczyk, E., Crovella, M. (2012, August). Intrusion as (anti) social communication: characterization and detection. InProceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining(pp. 886-894). ACM. Duh, S., Wright, D. K. (2013). Symmetry, social media, and the enduring imperative of two-way communication.K. Sriramesh, A. Zerfass, J.-N. Kim (Hrsg.), Public relations and communication management: Current trends and emerging topics, 93-107. Fuchs, C. (2013).Social media: A critical introduction. Sage. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), 88-107. He, W., Yan, G. (2013). Examining the Use of Social Media in Customer Co-Creation: A Blog Mining Study. InAMCIS. Hoefnagels, A. Bloemer, J., 2014. A Chinese customer or a 30-year old business man? A hotel managers' perspective on managing intercultural service encounters. In32nd EuroCHRIE conference" Hospitality and Tourism Futures", Dubai 6-9 October 2014. 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